We created a new brand identity and promotion for Patchwork Shiraz to position it as the definitive Barossa shiraz. The results were anything but patchy, with increases in sales and new distributions well exceeding expectations.
Our strategy for Bickford’s Premium Juice was to increase the occasions to drink it. So we positioned the juice as “refreshing by day and delicious by night.” It resulted in an impressive increase in both volume and value share of the market on the same period last year.
We don’t normally drink and doodle, but our new brand platform and promotion for The Scribbler required special attention. Based on the artistry of winemaking, the strategy significantly increased sales and distributions to create a campaign that’s now being rolled out nationally.
Flattery will get you everywhere, including Kenya and Russia! Our international award-winning creation for McLaren Vale Grape, Wine & Tourism is currently being dished up in both countries. Maybe they could ask next time? Is good, da!
We're having a baby! Well, our Agency Producer is. So we need a fresh face around here to manage workflow and production in 2014. Check out the job description here.